{"id":10253,"date":"2022-10-04T21:48:29","date_gmt":"2022-10-05T00:48:29","guid":{"rendered":"https:\/\/resumopolitico.com.br\/?p=10253"},"modified":"2022-10-04T21:53:20","modified_gmt":"2022-10-05T00:53:20","slug":"10253","status":"publish","type":"post","link":"https:\/\/resumopolitico.com.br\/?p=10253","title":{"rendered":"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es"},"content":{"rendered":"<p align=\"center\"><em>Pesquisa do Instituto Fecom\u00e9rcio aponta que 73,96% dos maceioenses pretendem presentear em comemora\u00e7\u00e3o \u00e0 data<\/em><\/p>\n<p>O Dia das Crian\u00e7as \u00e9 a quinta data mais importante para o Com\u00e9rcio. Segundo o levantamento realizado nos \u00faltimos anos, o volume de vendas s\u00f3 n\u00e3o \u00e9 maior do que o registrado no Natal, no Dia das M\u00e3es, no Dia dos Namorados e no Dia dos Pais. Este ano, de acordo com pesquisa realizada pelo Instituto Fecom\u00e9rcio Alagoas, a expectativa \u00e9 a de que, em Macei\u00f3, seja movimentado R$ 35.727.922,83 com a compra de presentes e a aquisi\u00e7\u00e3o de servi\u00e7os.<\/p>\n<p>Realizada durante os dias 27 e 28 de setembro, em ambientes de consumo de grande circula\u00e7\u00e3o, a pesquisa identificou que brinquedos em geral (alvo de 87,1% dos entrevistados), vestu\u00e1rios, cal\u00e7ados e smartphones devem ser os presentes mais procurados pelos consumidores. O ticket m\u00e9dio para a compra dos presentes foi estimado em R$ 167,28. J\u00e1 para a comemora\u00e7\u00e3o, a expectativa \u00e9 de que o valor m\u00e9dio seja de R$ 98,17.<\/p>\n<p>O levantamento demonstra tamb\u00e9m que 73,96% dos maceioenses pretendem comprar presentes. Em se tratando de quantidade, 33,33% declararam que pretendem adquirir um presente, 24,73% pretendem levar dois e 19,35% t\u00eam a inten\u00e7\u00e3o de comprar tr\u00eas. Centro de Macei\u00f3, com 66,13%, e shoppings, com 48,39%, foram apontados como os locais mais procurados para a escolha do presente, seguidos pelo e-commerce, com 23,66%, e lojas de rua, bairro e galerias, com 4,3%.<\/p>\n<p>De acordo com o resultado da pesquisa, os maiores atrativos para definir a compra do presente s\u00e3o pre\u00e7o (61,29%), promo\u00e7\u00f5es (54,3%) e qualidade dos produtos (41,13%), mas atendimento (16,4%), vitrine (7,53%), conforto (6,45%), praticidade (5,38%) e proximidade (3,49%) tamb\u00e9m foram apontados como diferenciais.<\/p>\n<p>Segundo os entrevistados, o meio de pagamento mais utilizado para a aquisi\u00e7\u00e3o do presente ser\u00e1 o dinheiro em esp\u00e9cie (32,65%), as parcelas do cart\u00e3o de cr\u00e9dito (28,16%), o cart\u00e3o de d\u00e9bito (20%) e o pix (12,65%). Para quem pretende fazer alguma comemora\u00e7\u00e3o, al\u00e9m de dar presentes, 29,18% far\u00e3o algo em casa, 16,73% ir\u00e3o ao shopping\/cinema, 13,23% comemorar\u00e3o na casa de parentes e 10,12% levar\u00e3o a crian\u00e7ada para parques compactos de shoppings, como a Game Station e o Magic Games.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa do Instituto Fecom\u00e9rcio aponta que 73,96% dos maceioenses pretendem presentear em comemora\u00e7\u00e3o \u00e0 data O Dia das Crian\u00e7as \u00e9 a quinta data mais importante para o Com\u00e9rcio. Segundo o levantamento realizado nos \u00faltimos anos, o volume de vendas s\u00f3 n\u00e3o \u00e9 maior do que o registrado no Natal, no Dia das M\u00e3es, no Dia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[104,96],"tags":[],"class_list":["post-10253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque","category-geral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es - Resumo Pol\u00edtico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resumopolitico.com.br\/?p=10253\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es - Resumo Pol\u00edtico\" \/>\n<meta property=\"og:description\" content=\"Pesquisa do Instituto Fecom\u00e9rcio aponta que 73,96% dos maceioenses pretendem presentear em comemora\u00e7\u00e3o \u00e0 data O Dia das Crian\u00e7as \u00e9 a quinta data mais importante para o Com\u00e9rcio. Segundo o levantamento realizado nos \u00faltimos anos, o volume de vendas s\u00f3 n\u00e3o \u00e9 maior do que o registrado no Natal, no Dia das M\u00e3es, no Dia [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resumopolitico.com.br\/?p=10253\" \/>\n<meta property=\"og:site_name\" content=\"Resumo Pol\u00edtico\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T00:48:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T00:53:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resumopolitico.com.br\/wp-content\/uploads\/2022\/10\/12.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"resumopolitico\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"resumopolitico\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253\"},\"author\":{\"name\":\"resumopolitico\",\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/#\\\/schema\\\/person\\\/8e54285779750ca1eb5d54a40785d6f3\"},\"headline\":\"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es\",\"datePublished\":\"2022-10-05T00:48:29+00:00\",\"dateModified\":\"2022-10-05T00:53:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253\"},\"wordCount\":371,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resumopolitico.com.br\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/12.webp\",\"articleSection\":[\"Destaque\",\"Geral\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253\",\"url\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253\",\"name\":\"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es - Resumo Pol\u00edtico\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resumopolitico.com.br\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/12.webp\",\"datePublished\":\"2022-10-05T00:48:29+00:00\",\"dateModified\":\"2022-10-05T00:53:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/#\\\/schema\\\/person\\\/8e54285779750ca1eb5d54a40785d6f3\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253#primaryimage\",\"url\":\"https:\\\/\\\/resumopolitico.com.br\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/12.webp\",\"contentUrl\":\"https:\\\/\\\/resumopolitico.com.br\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/12.webp\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/?p=10253#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/resumopolitico.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/#website\",\"url\":\"https:\\\/\\\/resumopolitico.com.br\\\/\",\"name\":\"Resumo Pol\u00edtico\",\"description\":\"Resumo Pol\u00edtico\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resumopolitico.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/resumopolitico.com.br\\\/#\\\/schema\\\/person\\\/8e54285779750ca1eb5d54a40785d6f3\",\"name\":\"resumopolitico\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"\\\/\\\/www.gravatar.com\\\/avatar\\\/964d308c93aaf0c33319e9a3bc3b8ac5?s=96&#038;r=g&#038;d=mm\",\"url\":\"\\\/\\\/www.gravatar.com\\\/avatar\\\/964d308c93aaf0c33319e9a3bc3b8ac5?s=96&#038;r=g&#038;d=mm\",\"contentUrl\":\"\\\/\\\/www.gravatar.com\\\/avatar\\\/964d308c93aaf0c33319e9a3bc3b8ac5?s=96&#038;r=g&#038;d=mm\",\"caption\":\"resumopolitico\"},\"sameAs\":[\"http:\\\/\\\/resumopolitico.com.br\"],\"url\":\"https:\\\/\\\/resumopolitico.com.br\\\/?bp_members=1&bp_member=resumopoliticoprofile\\\/home\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es - Resumo Pol\u00edtico","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resumopolitico.com.br\/?p=10253","og_locale":"pt_BR","og_type":"article","og_title":"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es - Resumo Pol\u00edtico","og_description":"Pesquisa do Instituto Fecom\u00e9rcio aponta que 73,96% dos maceioenses pretendem presentear em comemora\u00e7\u00e3o \u00e0 data O Dia das Crian\u00e7as \u00e9 a quinta data mais importante para o Com\u00e9rcio. Segundo o levantamento realizado nos \u00faltimos anos, o volume de vendas s\u00f3 n\u00e3o \u00e9 maior do que o registrado no Natal, no Dia das M\u00e3es, no Dia [&hellip;]","og_url":"https:\/\/resumopolitico.com.br\/?p=10253","og_site_name":"Resumo Pol\u00edtico","article_published_time":"2022-10-05T00:48:29+00:00","article_modified_time":"2022-10-05T00:53:20+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/resumopolitico.com.br\/wp-content\/uploads\/2022\/10\/12.webp","type":"image\/webp"}],"author":"resumopolitico","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"resumopolitico","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resumopolitico.com.br\/?p=10253#article","isPartOf":{"@id":"https:\/\/resumopolitico.com.br\/?p=10253"},"author":{"name":"resumopolitico","@id":"https:\/\/resumopolitico.com.br\/#\/schema\/person\/8e54285779750ca1eb5d54a40785d6f3"},"headline":"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es","datePublished":"2022-10-05T00:48:29+00:00","dateModified":"2022-10-05T00:53:20+00:00","mainEntityOfPage":{"@id":"https:\/\/resumopolitico.com.br\/?p=10253"},"wordCount":371,"commentCount":0,"image":{"@id":"https:\/\/resumopolitico.com.br\/?p=10253#primaryimage"},"thumbnailUrl":"https:\/\/resumopolitico.com.br\/wp-content\/uploads\/2022\/10\/12.webp","articleSection":["Destaque","Geral"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/resumopolitico.com.br\/?p=10253#respond"]}]},{"@type":"WebPage","@id":"https:\/\/resumopolitico.com.br\/?p=10253","url":"https:\/\/resumopolitico.com.br\/?p=10253","name":"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es - Resumo Pol\u00edtico","isPartOf":{"@id":"https:\/\/resumopolitico.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resumopolitico.com.br\/?p=10253#primaryimage"},"image":{"@id":"https:\/\/resumopolitico.com.br\/?p=10253#primaryimage"},"thumbnailUrl":"https:\/\/resumopolitico.com.br\/wp-content\/uploads\/2022\/10\/12.webp","datePublished":"2022-10-05T00:48:29+00:00","dateModified":"2022-10-05T00:53:20+00:00","author":{"@id":"https:\/\/resumopolitico.com.br\/#\/schema\/person\/8e54285779750ca1eb5d54a40785d6f3"},"breadcrumb":{"@id":"https:\/\/resumopolitico.com.br\/?p=10253#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resumopolitico.com.br\/?p=10253"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/resumopolitico.com.br\/?p=10253#primaryimage","url":"https:\/\/resumopolitico.com.br\/wp-content\/uploads\/2022\/10\/12.webp","contentUrl":"https:\/\/resumopolitico.com.br\/wp-content\/uploads\/2022\/10\/12.webp","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/resumopolitico.com.br\/?p=10253#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/resumopolitico.com.br\/"},{"@type":"ListItem","position":2,"name":"Compras para o Dia das Crian\u00e7as devem movimentar cerca de R$ 35 milh\u00f5es"}]},{"@type":"WebSite","@id":"https:\/\/resumopolitico.com.br\/#website","url":"https:\/\/resumopolitico.com.br\/","name":"Resumo Pol\u00edtico","description":"Resumo Pol\u00edtico","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resumopolitico.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/resumopolitico.com.br\/#\/schema\/person\/8e54285779750ca1eb5d54a40785d6f3","name":"resumopolitico","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"\/\/www.gravatar.com\/avatar\/964d308c93aaf0c33319e9a3bc3b8ac5?s=96&#038;r=g&#038;d=mm","url":"\/\/www.gravatar.com\/avatar\/964d308c93aaf0c33319e9a3bc3b8ac5?s=96&#038;r=g&#038;d=mm","contentUrl":"\/\/www.gravatar.com\/avatar\/964d308c93aaf0c33319e9a3bc3b8ac5?s=96&#038;r=g&#038;d=mm","caption":"resumopolitico"},"sameAs":["http:\/\/resumopolitico.com.br"],"url":"https:\/\/resumopolitico.com.br\/?bp_members=1&bp_member=resumopoliticoprofile\/home\/"}]}},"_links":{"self":[{"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10253"}],"version-history":[{"count":2,"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10253\/revisions"}],"predecessor-version":[{"id":10256,"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10253\/revisions\/10256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=\/wp\/v2\/media\/10254"}],"wp:attachment":[{"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resumopolitico.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}