{"id":7942,"date":"2022-06-04T10:20:55","date_gmt":"2022-06-04T13:20:55","guid":{"rendered":"https:\/\/resumopolitico.com.br\/?p=7942"},"modified":"2022-06-04T10:21:17","modified_gmt":"2022-06-04T13:21:17","slug":"7942","status":"publish","type":"post","link":"https:\/\/resumopolitico.com.br\/?p=7942","title":{"rendered":"Com crescimento de 20% na inten\u00e7\u00e3o de compras, Dia dos Namorados deve injetar R$ 33 milh\u00f5es em Macei\u00f3"},"content":{"rendered":"<p style=\"font-weight: 400;\"><em>Volume est\u00e1 R$ 352 mil acima do registrado ano passado e representa gastos com presentes e comemora\u00e7\u00f5es<\/em><\/p>\n<p style=\"font-weight: 400;\">A pesquisa de Inten\u00e7\u00e3o de Compras para o Dia dos Namorados realizada pelo Instituto Fecom\u00e9rcio AL revela que os apaixonados devem fazer girar R$ 33 milh\u00f5es na economia da capital, com 47,38% dos consumidores presenteando no pr\u00f3ximo dia 12 de junho. Em compara\u00e7\u00e3o ao ano passado, quando 39% compraram na data, a inten\u00e7\u00e3o de consumo subiu 20% e, com isso, deve injetar R$ 352 mil a mais.<\/p>\n<p style=\"font-weight: 400;\">\u201c\u00c9 uma data que movimenta n\u00e3o apenas a compra de presentes no com\u00e9rcio, mas tamb\u00e9m traz um incremento aos segmentos do setor de servi\u00e7os, a exemplo de cestas, buqu\u00eas e restaurantes\u201d, observa Gilton Lima, presidente da Federa\u00e7\u00e3o do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo do Estado de Alagoas (Fecom\u00e9rcio AL).<\/p>\n<p style=\"font-weight: 400;\">De acordo com o levantamento, do volume total, cerca de R$ 16 milh\u00f5es ser\u00e3o gastos em presentes, com um t\u00edquete m\u00e9dio de R$ 144,76, e um pouco mais de R$ 17 milh\u00f5es desembolsados nas comemora\u00e7\u00f5es, sendo o t\u00edquete m\u00e9dio de R$ 254,38.<\/p>\n<p style=\"font-weight: 400;\">\u00a0\u00a0Dentre os que pretendem presentear, 69,50% v\u00e3o adquiri 1 presente; 24,93% investir\u00e3o em 2 e 4,69% pagar\u00e3o 3. J\u00e1 entre os 39,81% que n\u00e3o far\u00e3o compras alusivas \u00e0 data, 64,25% n\u00e3o t\u00eam a quem presentear; 13,47% n\u00e3o possuem o costume de presentear; e 8,29% est\u00e3o mais cautelosos com os gastos. Outros fatores apontados foram o desemprego (7,25%) e o endividamento (6,74%). E embora a data esteja se aproximando, 12,82% dos consumidores ainda n\u00e3o decidiram se ir\u00e3o ou n\u00e3o comprar presentes para seus pares.<\/p>\n<p style=\"font-weight: 400;\">Pe\u00e7as de vestu\u00e1rio ser\u00e3o os itens mais procurados (39,6%), seguidos de cal\u00e7ados (29,3%), bolsas e acess\u00f3rios (12,9%), joias e bijuterias (12,3%), chocolates (8,5%), cestas de caf\u00e9 da manh\u00e3 (5,9%) e livros (3,8%). Artigos de Sexy Shopping e viagens aparecem com 1,8% da prefer\u00eancia, cada um.<\/p>\n<p style=\"font-weight: 400;\">Na aquisi\u00e7\u00e3o dos mimos, 30,5% v\u00e3o gastar entre R$ 51 e R$ 100; 14,4% entre R$ 101 e R$ 150; e 17,3% entre R$ 151 e R$ 200, dentre outras faixas. As compras ser\u00e3o feitas no Centro de Macei\u00f3 (48,1%), nos shoppings (46%), internet (14,1%), lojas de bairro e galerias (8,2%) e supermercados (3,2%). Motivos como qualidade do produto (52,8%), pre\u00e7os (35,5%) e promo\u00e7\u00f5es (44%) guiar\u00e3o os consumidores.<\/p>\n<p style=\"font-weight: 400;\">O pagamento \u00e0 vista, em dinheiro, ser\u00e1 a escolha da maioria (47,8%), enquanto 26,4% recorrer\u00e3o ao parcelamento do cart\u00e3o de cr\u00e9dito; 22,3% quitar\u00e3o via Pix; 18,2% utilizar\u00e3o o cart\u00e3o de d\u00e9bito e 7% colocar\u00e3o no rotativo do cart\u00e3o de cr\u00e9dito.<\/p>\n<p style=\"font-weight: 400;\">Dos 53,59% dos entrevistados que pretendem comemorar, as celebra\u00e7\u00f5es ser\u00e3o em restaurantes (51%), em casa (33,4%), em hot\u00e9is e mot\u00e9is (14,10%) ou viajando (8,5%). Os gastos ficar\u00e3o entre R$ 51 e R$ 100 para 20,47%; R$ 50 para 16,32%; entre R$ 101 a R$ 150, para 16,91%; entre R$ 151 a R$ 200, para 18,10%; entre R$ 201 e R$ 250 para 10,09%; e entre R$ 251 a R$ 300 para 11,57%. A pesquisa mostra, ainda, que 6,53% dos entrevistados devem gastar acima de R$ 400.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volume est\u00e1 R$ 352 mil acima do registrado ano passado e representa gastos com presentes e comemora\u00e7\u00f5es A pesquisa de Inten\u00e7\u00e3o de Compras para o Dia dos Namorados realizada pelo Instituto Fecom\u00e9rcio AL revela que os apaixonados devem fazer girar R$ 33 milh\u00f5es na economia da capital, com 47,38% dos consumidores presenteando no pr\u00f3ximo dia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[66,104],"tags":[],"class_list":["post-7942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alagoas","category-destaque"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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